Carmel entrepreneurs with ties to ExactTarget hope SmartFile outshines competitors

Source: Indianapolis Business Journal

Writer: Chris O’Malley

Date: 10/19/09

File-hosting services now seem to outnumber grains of sand on a beach.
They’re a low-cost reservoir for companies to store gigabytes they’d normally store on expensive, inhouse
servers.
But even as their Carmel-based hosting service, SmartFile, has been growing at a fast clip, John Hurley
and Ben Timby figure at some point they’ll face the prospect of diminishing returns.
So within weeks, they plan to launch a weapon believed unique in the crowded file-hosting market,
where data is usually secured with only a simple log-in and password.
SmartFile is introducing an ultra-secure access software that works with an authentication token that
plugs into a computer’s USB port and is already a fixture on many a techie’s key chain.
SmartFile has a patent pending on how the key is used, how it unlocks user privileges, and how the data
are encrypted in the hosting firm’s system.
Hurley and Timby see particular application in the medical realm, where the Health Insurance Portability
and Accounting Act sets strict standards on confidentiality of medical records.
“It takes HIPPA compliance to the next level,” Hurley said.

File-hosting services now seem to outnumber grains of sand on a beach.

They’re a low-cost reservoir for companies to store gigabytes they’d normally store on expensive, inhouse

servers.

But even as their Carmel-based hosting service, SmartFile, has been growing at a fast clip, John Hurley

and Ben Timby figure at some point they’ll face the prospect of diminishing returns.

So within weeks, they plan to launch a weapon believed unique in the crowded file-hosting market,

where data is usually secured with only a simple log-in and password.

SmartFile is introducing an ultra-secure access software that works with an authentication token that

plugs into a computer’s USB port and is already a fixture on many a techie’s key chain.

SmartFile has a patent pending on how the key is used, how it unlocks user privileges, and how the data

are encrypted in the hosting firm’s system.

Hurley and Timby see particular application in the medical realm, where the Health Insurance Portability

and Accounting Act sets strict standards on confidentiality of medical records.

“It takes HIPPA compliance to the next level,” Hurley said.

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